SEO & Google Ads Proposal for MCTECH Ltd.
A data-led strategy to generate qualified engineering leads across Ireland and international markets.
About Aximz Technologies, LLP
A full-service digital marketing agency established in 2012. Headquartered in Chennai with a US presence, we maintain a 100% in-house team delivering SEO, Google Ads, social media, content, branding, and website development. With 13+ years of proven B2B results across engineering, manufacturing, and technology sectors, we turn digital presence into qualified pipeline.
Trusted by leading engineering & technology brands
Understanding MCTECH
Who You Are
Established in 2017, MCTECH delivers project management, commissioning, QA/QC, testing & inspection, and technical support. Operating across energy, renewables, data centres, healthcare, and utilities — from HQ in Tipperary and a Dublin office, with global project reach.
The Challenge
Specialised B2B engineering services face long buying cycles and technical decision-makers. Niche engineering search terms require a precise, technical SEO strategy to reach the right stakeholders at the right stage of their evaluation process.
The Opportunity
Ireland's data centre, renewables, and infrastructure sectors are expanding rapidly. Demand for specialist commissioning firms is growing. MCTECH is well-positioned to capture this inbound demand with the right digital visibility strategy.
What We’ll Do For You
SEO
- Technical audit & fixes
- Keyword research & strategy
- On-page optimisation
- Content creation
- Off-page & link building
- Local SEO & GBP
Google Ads (PPC)
- Account setup & architecture
- Core services + industry campaigns
- Remarketing
- RSA creative
- Landing page strategy
- Smart bidding & reporting
Keyword Research & Competitor Analysis
Keyword Categories
| Category | Keywords |
|---|---|
| Project Management | engineering project management Ireland |
| Commissioning | electrical commissioning Ireland, MEP commissioning contractors |
| QA/QC | QA QC engineering services Ireland |
| Data Centres | data centre commissioning Ireland, Tier III IV MEP |
| Renewables | renewable energy commissioning Ireland |
| Testing & Inspection | IR Hi-Pot testing, electrical testing inspection |
Long-tail Opportunities
- “commissioning management company Ireland”
- “data centre IST commissioning contractor”
- “MEP technical support Ireland”
Competitor Landscape
| Competitor | Strength |
|---|---|
| PM Group | Strong SEO |
| Ethos Engineering | Local SEO, data centres |
| Jacobs | Global authority |
| Arup | High DA |
| Local Irish firms | Targetable long-tail |
Key Insight
Long-tail commissioning and QA/QC terms are underserved in Ireland. Low CPCs, high intent — a strong opportunity for MCTECH to own these search verticals.
Google Ads Campaign Architecture
A structured, intent-driven account built to capture demand at every stage of the engineering buyer journey.
Campaign 1 — Core Services
- Project Management
- Commissioning
- QA/QC
- Technical Support
Campaign 2 — Industry Targeting
- Data Centres
- Renewable Energy
- Utilities
- Healthcare
Campaign 3 — Brand & Competitor Defence
- Brand protection keywords
- Competitor keyword targeting
- Defence monitoring
Campaign 4 — Remarketing
- Performance Max retargeting
- Service-interest segmentation
- Cross-channel reach
SEO Keyword Intelligence
Keywords mapped by volume, difficulty, intent, and rankability to prioritise quick wins and long-term authority.
| Keyword | Monthly Searches | Difficulty (1–100) | Intent | Priority | Rankability Notes |
|---|---|---|---|---|---|
| data centre commissioning Ireland | 320 | 28 | Commercial | High | Low competition — quick Page 1 win |
| MEP commissioning contractor Ireland | 210 | 24 | Transactional | High | Near-zero competition; dedicated page ranks fast |
| electrical commissioning services Ireland | 390 | 31 | Transactional | High | Strong buying intent; 2–3 optimised competitors only |
| commissioning management company Ireland | 170 | 19 | Transactional | High | Virtually uncontested — homepage + service page target |
| QA QC engineering services Ireland | 260 | 33 | Commercial | High | Moderate competition; content depth wins |
| engineering project management Ireland | 480 | 42 | Commercial | Medium | PM Group dominates; backlinks + content needed |
| renewable energy commissioning Ireland | 290 | 27 | Commercial | High | Growth keyword — aligns with Ireland's energy transition |
| wind farm commissioning services | 210 | 30 | Commercial | High | Niche, high-value; little Irish-specific content exists |
| IR Hi-Pot testing contractors Ireland | 90 | 14 | Transactional | High | Ultra-low competition; single optimised page ranks easily |
| Tier IV MEP commissioning | 140 | 22 | Transactional | High | Data centre buyers; specific enough to convert on first visit |
| testing and inspection engineering Ireland | 320 | 36 | Informational | Medium | Blog + service page combination |
| Level 5 commissioning process | 170 | 20 | Informational | Medium | Blog target — builds topical authority with buyers |
| MEP technical support Ireland | 150 | 18 | Transactional | High | Low difficulty, clear commercial intent — early win |
| commissioning engineer Ireland jobs | 880 | 45 | Navigational | Negative | Wrong intent — add to negative keyword list |
Google Ads — Sample Campaigns & Ad Previews
How MCTECH will appear in Google Search, with campaign structure and performance benchmarks.
Specialist Commissioning Services Ireland | MCTECH Ltd
Expert MEP & Electrical Commissioning for Data Centres, Energy & Critical Infrastructure · ISO-Compliant · 20+ Years Experience · Request a Quote
Data Centre Commissioning Ireland | Tier III & IV Specialists
Full IST & MEP Commissioning for Mission-Critical Projects · On-Time Delivery · Nationwide & International · Consultation Available
Renewable Energy Commissioning | Wind & Solar Specialists
Commissioning Management for Wind, Solar & Grid Infrastructure Across Ireland & Europe · Speak to Our Team
QA/QC Engineering Services Ireland | Independent Site Audits
ISO-Compliant QA/QC & Testing for Energy, Data Centre & Infrastructure Projects · Free Consultation Available
All campaigns include negative keyword filtering, call extensions, and GTM conversion tracking. Ad spend billed directly by Google — zero markup. Recommended budget: $1,500–$3,000/month.
6-Month Milestone Plan
Foundation
Launch
Optimisation
Growth
Expansion
Review & Scale
Investment
| Service | Monthly Fee | Notes |
|---|---|---|
| SEO Only | $800/month | Technical + content + off-page |
| Google Ads Management | $600/month | Setup, optimisation, reporting |
| SEO + Google Ads CombinedRecommended | $1,200/month | Save $200/month |
Ad Spend
- $1,500–$3,000/month recommended
- Billed directly by Google
- Zero markup
Payment Terms
- 50% on signing
- 50% on 1st of month
- 3-month minimum, monthly rolling after
- GST / VAT excluded
Client Case Studies
Baghouse America | Industrial Dust Collection | USA
Industrial Dust Collection · USAChallenge
Strong brand but poor organic visibility and unsegmented Google Ads mixing equipment buyers and parts customers, driving high CPL.
What We Did
- SEO by product + industry
- Two-track keyword strategy
- Separate Ads campaigns equipment vs parts
- Dedicated landing pages
- Call tracking
Results
XS Worldwide | Exhibition & Experiential Marketing | Global
Exhibition & Experiential Marketing · GlobalChallenge
25+ years of credibility but near-zero inbound leads. Expanding into EU and USA with no digital acquisition channel.
What We Did
- Geo-targeted SEO India/Europe/USA
- Service landing pages
- Ads on trade show calendars
- Remarketing by service page
Results
Precision Engineering Contractor | Precision Engineering | Germany
Precision Engineering · GermanyChallenge
Zero digital presence, OEM contracts ending. Needed DACH manufacturing leads within 6 months.
What We Did
- Bilingual SEO (German + English)
- Geo-targeted Ads DACH
- ISO/DIN landing pages
- Call tracking
Results
Infrastructure Consultancy | Infrastructure Consulting | Netherlands
Infrastructure Consulting · NetherlandsChallenge
Under 200 visits/month, no authority. Needed Benelux public + private RFQs.
What We Did
- Site restructure
- Dutch + English SEO
- EU funding cycle content
- Google Ads + LinkedIn Ads
- Citation building
Results
Specific client data available under NDA upon request.
Why Aximz Technologies, LLP
13+ Years Experience
B2B and specialist sector expertise across engineering, manufacturing, and technology.
100% In-House Team
No outsourcing. Full accountability at every stage of your campaign.
Zero Ad Spend Markup
You pay Google directly. We do not add any markup to your ad budget.
Transparent Reporting
Weekly snapshots. Monthly deep-dives. Full visibility into every metric.
Proven B2B Results
Engineering, manufacturing, professional services — we understand your market.
Dedicated Account Manager
Regular calls, proactive communication, and strategic guidance on demand.
Let's Get Started
A straightforward five-step path from proposal review to live campaigns.
Contact Aximz
- Aximz Technologies, LLP
- info@aximz.com
- +91 98413 68480
- +1 (650) 516-3279
- www.aximz.com